The Effectiveness Of Promotional Products
What are promotional products? Promotional products are a marketing strategy wherein printed items with a logo or other pieces of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. They are very useful as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
They are more effective than business cards The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Furthermore, they can be used by the customers in their daily activities unlike business cards which will only be forgotten and thrown away. The customers can easily recall the name and logo of the company that gave them the product. Remember that the promotional giveaways also have your contact information just as business cards have.
This marketing strategy is low-cost. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. Compared to newspaper ads, TV, and radio, it is a much economical advertising outlet. Perfect Imprints and other manufacturers of promotional products keep the prices very low for mass distribution that is why you should shop now.
It acts as a gift to the customers. More people would want to buy from you if you constantly hand out freebies. You can not only promote your business but also say thank you to them.
Your employees can also enjoy the benefits of the promotional products you hand out. The pens, stress balls, or coffee mugs can be used when they are at work. It is a way for you to reward them in helping you reach your business goals.
A lot of studies have been made that prove how effective it is. It has been found that in the U.S. alone 8 out of 10 consumers have one to 10 promotional products. According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is a great way to build brand awareness. Customers can easily identify your business from the logo imprinted on the products. If your promotional product is a t-shirt, then people can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. An article published in a website reveals customers who received a promotional product scored 52% higher than a letter only.
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